Influencer Marketing
Summary
Armor All and STP were looking to increase their brand awareness within the UAE,
where DIY car care (both internal & external) isn't actively practiced.
Markets: MEA, EU, APAC (China/Japan)
Deliverables
Influencer marketing strategy
Influencers Scouting and Management
Briefing, Evaluation and Finalization
RBR Retail Promotion
Summary
We ran a Retail Promotion for Armor All leveraging on the brand's partnership with RBR and F1.
Target audience: F1 Fans and Car fanatics.
Deliverables
Master concept and visual
Social and Digital Strategies
Social Posts
Microsite
Retail POSMs and sales talk guide
Social Media
Summary
We are also the social creative lead agency for Hongqi in the UAE. Cheil handles the media management across the multiple channels.
Deliverables
Creating social media strategy
Creating social media calendar
Social campaign
Creative visuals and communication
RBR Social Lead Agency
Summary
We are the social creative lead agency for the RBR partnership with AA. The key objective of this contract is to develop a series of social contents and campaigns to leverage the partnership to drive the brand awareness of AA across multiple channels.
Deliverables
Key concept of social communications
F1 race posts for engagements and awareness
Social campaign
Hygiene social posts on branded channels
Light Relaunch (Japan)
Summary
Cheil was tasked to bring back the limelight of Energizer light in Japan. Cheil studied, reimagined and designed a unique close to Japanese heart's campaign, introducing Mr Energizer in Japanese Manga series to promote the brand as well as the products within the series.
Deliverables
Campaign & Creative Comms
Manga series craft and development
Microsite
Social assets
Media buying
BTL Rollout
Multi-Region GWP Campaign
Summary
Sales push with awareness for families to cherish their time together during this pandemic across multi region markets.
Tap into the consumer shopping behavior change.
Deliverables
Campaign & Creative Comms
Campaign Toolkit and Saleskit
Creative Templates (through the line)
Media buying
Aster Brand Campaign
Summary
Cheil was tasked by Aster to drive awareness of the breath of offerings and solutions catered to the needs of people, while building trust with the people it exists to serve. We marry both reliability and empathy which are the 2 main factors people look out for when seeking out a health care experience they can trust with a campaign message Care Is Just An Aster Away.
Deliverables
Campaign & Creative Comms
Brand Video
Campaign Guideline
ATL creative sets (OOH)
BTL and Digital creative sets
Amwali Brand Identity Development
Summary
Cheil is tasked to design the new product launch of ADIB, targeting the teenagers. We explore the behavior of this target group including participating in the focus group research to understand what attracts them and testing the logos and colors with them before the development process.
Deliverables
Logo exploration include adaptation guideline
Imagery photoshoot guide and direction
Brand guide for social and ATL
WILLBRUCK Brand Identity
Hyper Targeted Communications
Summary
With a number of unique brand USP’s and a diverse target audience and segments, we created a content series that were targeted based on language, SUP and media publisher selection - for both consideration and performance.