Where care meets joy
#VolkwagenCare #CareMeetsJoy
Volkswagen x Lego Collab Launch
Overview
A collaboration match made in heaven.
Volkswagen collaborates with LEGO Middle East to merge their mutual customer values to create
inspiring and positive customer experiences and care. The collaboration aims to produce creative
Aftersales content for the Volkswagen customers, to bring a light-hearted and fun touch to the after
sales experience.
The two brands are united by the same values; to maintain a positive impact and to go the extra mile to always give customers the best experience possible.
Deliverables
Series of Digital Assets
Volkswagen T-Rock Launch
Overview
Cheil is challenged with this campaign to create an inspiring video to sit in line with VWs new
brand focus, we launched the Born Confident campaign for the new T-Roc by putting people
first and focusing on regional people's stories that inspire others to keep moving forward.
Featuring a short film with renowned Saudi Arabian gamer, Nour AlKhadra and the first female
Saudi Arabian DJ, Nouf Sufyani who challenged the status quo by pursuing careers that are not perceived as a traditional vocation.
Deliverables
Film (storyboard, production, launch)
Master Visuals and adaptations across the line
Live Stream Engangement
Live cast
Live cast Christmas live stream with a raffle draw by the end of the session. Audience get to engage live with the brand with a influencer host. Product placement are evident throughout the session to promote the Samsung's products in a natural and engaging way.
Virtual Event
Cheil Owned Platform
A Multi-sensory experience of bringing the event from offline to online. This is the example of our latest unpack Galaxy Note 20 series.