![](assets/img/Shanghai_Electric/inner_main.png)
![](assets/img/Shanghai_Electric/logo.png)
Event at
Expo 2020
Overview
Shanghai Electric launched a new phase of Dubai Solar park project during a conference held at China Pavilion, EXPO 2020
Deliverables
Event journey design
Branding and collateral designs
PR
Photography and videography and final editing
![](assets/img/Samsung_Forum_2020/inner_main.png)
![](assets/img/Samsung_Forum_2020/logo.png)
Forum 2020
Overview
Samsung Forum is annual exhibition held every year to showcase latest Samsung technology and plan for the future
Deliverables
Events Management
Project Management
PR
Space design, experiential and production
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Influencer
Marketing Event
Date: 4 October 2020
Venue: Inkead, Al Serkal Avenue, Dubai
Event Target : Media and Influencers
Main Objectives :
Introduced the new range of Galaxy products with the engaging and instagramming setup for content creation and PR buzz
The event followed the strict COVID precautionary measures approved by legal authority.
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![](assets/img/portfolio/logo-digital1.png)
Galaxy S10
Launch
Overview
Celebration of 10 years of
the S series and launch of S10
We enhanced the scale and reach compare to previous launches.
![](assets/img/portfolio/du.png)
Dubai GITEX
Creative Solution
The Kinetic Spheres and light projection glass with massive 8mm x 6mm LEDs installation. The Combination of all these 3 elements has beautify du stand with the mixture of art and technology
Platforms
User journey
Content creation
![](assets/img/portfolio/du.png)
National Day
Celebration
Overview
To engage with people during National Day, du invited residence to learn more about the traditions of the UAE through an interactive door.
People were invited to open the door and participate in different cultural activities. Each participant received a gift at the end of the task.
![](assets/img/portfolio/experiential6.png)
![](assets/img/portfolio/logo-campaign2.png)
100-Days
Activation
Overview
TPR stunt to celebrate Virgin Mobile's anniversary.
Platform
PR
Planning
Social media
Activation
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![](assets/img/portfolio/logo-guiness.jpg)
2016, Most number of participants riding VR roller-coaster in one hour
Product Focus: VR + S7
Event: GITEX (Startup Show)
We provided an immersive 4D experience with 32 VR chairs and encouraging customers' interests at the GITEX Startup show. Moreover, the S7 activities involve the guest learning about different features through hands-on experience with promoters assistance.
Over 10,000 customers participated. Successful Guinness record challenge with 461 participants in a VR experience within an hour.
![](assets/img/portfolio/experiential8_1.png)
![](assets/img/portfolio/logo-guiness.jpg)
2017, Note 8 Launch
World' Biggest LED Structure
Product Focus: Note 8
Event: Note 8 Launch
To amplify the launch of the Samsung Note 8, we broke a Guinness World Record.
We created the worlds biggest LED structure in front of the worlds tallest building, Burj Khalifa, made up by 37,965 LED lights.
At the event, SGE was presented with a certificate from Guinnes World Records that named the display the “Largest LED Structure” in the world.
![](assets/img/portfolio/experiential9_1.png)
![](assets/img/portfolio/wow.jpg)
2018, Galaxy S9
Launch:
Special event of the year for a Brand
Product Focus: S9
Event: S9 Launch
To amplify the launch of the Samsung Galaxy S9, we had to go bigger than ever.
We lit up the world's tallest building and combined an 'on the ground' activation at its base to engage consumers
50M Footprint on Media
5.1M Social Reach
Planning
97K Direct exposure
11K Visitors
![](assets/img/portfolio/experiential8_1.jpg)
![](assets/img/portfolio/wows.png)
2019, galaxy Of Surprises
OnGround Promotion of the Year – Asia & ME
Digital Promotion for On-ground Activity
Product Focus: S10
Event: S10 Launch
Overview:
We set the schedule of a total of 10 days targeting the different verticals of the S10. Galaxy Crew which was the iconic factor of the campaign which was available throughout the entire 10 days travelling across different locations such as the national football club of Dubai, Cinemas in Dubai and Abu Dhabi, live music club in Dubai, UFC Gym in Dubai, 6 different Carrefour branches, 2 Major university campuses (AUS and Knowledge Village), and finally landed in the Dubai Ice Rink.
31,877 Engaged Customers on-ground at all locations.
2015-2019
Power-A-Wish Campaign
Brand: Energizer
Countries: MEA, APAC (over 8 countries over the years)
'Power A Wish' has been a successful OND Promo with Energizer consumers since its inception in 2015. One of the key reasons is that it gives consumers the freedom to choose what they like to win instead of a brand deciding what fixed prizes to give out and it has been a success since day 1 of the campaign.
We have powered over 260 wishes with continuation of exceeding the ROI year after year.
![](assets/img/portfolio/retail5_1.png)
![](assets/img/armorall/logo.png)
ARMOR ALL x GEOWASH PARTNERSHIP & IN-STORE ACTIVATION
Overview:
In a partnership with Geowash, Armor All offered
their customers a chance to redeem a free parking lot car wash by purchasing
any Armor All products. The Geowash Carts were branded, and Armor All
products were used for the car wash.
The activations resulted in a combined total of 2,790
engaged consumers and saw sales conversion rates up to 28%. Additionally,
over 150 car washes were redeemed across 6 weeks throughout 5 locations
in both Dubai and Abu Dhabi.
Geowash Car Wash Activation
14th March 2021 – 21st May 2021
5 Locations (Dubai and Abu Dhabi)
![](assets/img/portfolio/retail6_1.jpg)
![](assets/img/armorall/logo.png)
ARMOR ALL x GEOWASH PARTNERSHIP & IN-STORE ACTIVATION
Overview:
Simultaneously, in order to push sales in-store, Armor All also set up a product demonstration stand, equipped with real life car elements such as a car seat, a tire, car dashboard, carpet and glass. Promoters were placed on the stand to provide product demonstrations and explanations to consumers.